Dynamic is part of a young company; the brand exists for over 30 years, but it is only since early 2020 we stand on our own two feet. Founded in the 80’s and once part of a German distribution company in the cycling industry, we build on a great legacy. Acquired by Tacx and later Garmin we felt Dynamic deserved full focus and attention, so we took the leap. The team at Dynamic has a long history in the cycling industry and a strong network to back us up. From our headquarters in the Netherlands, we serve cyclists all over the planet.

Dynamic is surrounded by leading scientists, technical laboratories, and professional cycling teams in combination with a vibrant and inspiring start up atmosphere. By working closely together we develop and create products that enable you to make the most of every ride.

With Team Alpecin-Deceuninck (formerly Alpecin-Fenix), Bora–Hansgrohe and Team Visma-Lease a bike(Formerly, Jumbo-Visma), Dynamic has secured partnerships with the best performing cycling teams in the world. You can come across our bike care products during the Tour de France and just as well after your weekend ride when you are taking care of your bike. Guys like Primoz Roglic and Wout van Aert are racing with our Speed Potion Wax on their chains.

Innovations like the award-winning Speed Potion Wax chain coating, Drivetrain Detox and the Mechanics Magic spray are gamechangers when it comes to drivetrain efficiency and bike maintenance.

World of Wheelz (WOW) is the exclusive distributor of Dynamic Bike Care products in India.