Parcours was launched to make aerodynamics more accessible. We wanted to go out and buy an aero wheelset that would deliver tangible, proven benefits, but wouldn’t cost the earth. It didn’t exist. So we decided to make it.

Started in 2016, Parcours' target is to address the market gap between high-priced (>£2k) performance wheelsets from mainstream manufacturers and cut-price offerings shipped direct from the Far East.

Through extensive research and development, testing and use of some of the very best facilities and manufacturing partners in the world, along with UK based quality control and warranty protection, we have struck a winning combination.

From Day One, Parcours has focused on making aerodynamics “accessible” both through transparent and open data presentation and also through an affordable pricing model made possible by direct-to-consumer sales.

World of Wheelz (WOW) is the official distributor for Parcours wheels in India.